Influencers were presenting different technological gadgets in their videos without referring from which tech store they bought it. Also, sponsorship to the influencers was very costly. So we approached the issue from a different perspective.
We’ve first identified the most viewed YouTube channels and prepared bumper videos for the gadgets used in influencers’ videos. Those who wanted to watch influencer videos saw that we had sponsored the influencer videos thanks to the bumper ads we’ve prepared.
- %77Our videos received 77% more clicks as opposed to others.