Report card time means report card presents. Every student who receives their report card expects to be rewarded with a great present. Their grades though is sometimes not what they expect.
We needed to run a campaign for Teknosa which targeted not students but the parents. We therefore decided to explain to the parents that report cards will come and go.
We’ve reminded parents through our film and targeted social media posts that they had once used the excuses their children use now. We’ve shown the present and the future of five students in our movie to tell parents that “Report cards will come and go”.