Using real stories of people from different occupational groups, we told what Petrol Ofisi means for the development of Turkish economy.
Most people were not aware of what Petrol Ofisi does other than supplying gas for individual car owners.
We decided to make natural testimonial videos with real people from different occupational groups who receive various services from Petrol Ofisi. Farmers, shipmasters and construction supervisors told their own stories and how they see Petrol Ofisi. The videos showed up in different digital mediums, mainly in Facebook Canvas, which gave us a chance to tell the story in a more effective way.