The leader petroleum company of Turkey, Petrol Ofisi, asked us for a comeback campaign.
Although our client was the main actor of many important projects in Turkey, it was silent for a considerable time and its contribution to the country were not recognised by the target.
In order to show that Petrol Ofisi is way more than a gas station, we used the meaning of the brand name and changed it for different occasions.
We’ve created a campaign that gives the message that Petrol Ofisi is not just an office of petroleum but also the office of hardwork for the farmers, the office of firsts with its heritage, the office of development for the greatest construction projects, and so on. The core of the campaign was our TV Commercial. Apart from TV, we showed up in radio, outdoor and digital mediums including social media. So Petrol Ofisi, which is out of sight for years, is back in the game with a totally integrated campaign and stronger than ever.
- 67M+ IMPRESSIONS IN SOCIAL MEDIA
- 40M+ TV REACH