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THE CITY HAS MISSED YOU

LC Waikiki

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    LC Waikiki

    THE CITY HAS MISSED YOU THE CITY HAS MISSED YOU

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    LC Waikiki asked us to promote their new spring/winter season collection.

     

  • Services:
    Digital, Advertising, Media
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  • Office:
    TR
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  • THE CHALLENGE

    Our challenge was to help people agree on buying new spring/winter collection of LC Waikiki instead of wearing holdovers with the end of summer.

    THE REALIZATION

    We watch that how city people come back to the city by the end of summer and make the scene with LC Waikiki’s new spring/winter collection in our “The City Missed You” themed film.   

    THE SOLUTION

    In the film, the audiences just hear an inner voice of our protagonist. By hearing that they, also, see that how the city welcomes people who just came back from summer vacation with some little, sweet surprises. Everything seems so peaceful and stationary. Everyone looks so ready to spend a long winter in with new LC Waikiki clothes they bought. 

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  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:turkey&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:turkey&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.3.235