LC Waikiki asked us to promote their new spring/winter collection.
Our challenge was to help people agree to buy the new spring/winter collection of LC Waikiki instead of wearing last year’s collection with the end of summer.
We watch how the urban population returns to the city by the end of summer and set the scene with LC Waikiki’s new spring/winter collection in our “The City Missed You” themed film.
In the film, the audience just hears the inner voice of our protagonist. By hearing that they also see that how the city welcomes people who just came back from summer vacation with some little, sweet surprises. Everything seems so peaceful and familiar. Everyone looks so ready to spend a long winter in with new LC Waikiki clothes they bought.