LC Waikiki asked us to promote their new spring/winter season collection.
Our challenge was to help people agree on buying new spring/winter collection of LC Waikiki instead of wearing holdovers with the end of summer.
We watch that how city people come back to the city by the end of summer and make the scene with LC Waikiki’s new spring/winter collection in our “The City Missed You” themed film.
In the film, the audiences just hear an inner voice of our protagonist. By hearing that they, also, see that how the city welcomes people who just came back from summer vacation with some little, sweet surprises. Everything seems so peaceful and stationary. Everyone looks so ready to spend a long winter in with new LC Waikiki clothes they bought.