LC Waikiki wanted to introduce their new season products to the followers.
We had to bring our brand into the forefront and help people to understand that LC Waikiki has a new, warm, colorful, and funny world.
We started a campaign highlighting that life is better with the beauties you add to it. We said life is #BetterWithYou. We triggered the idea of people interacting with life. As the one who leads this idea, we emphasized that even the hard and sad moments are good with you in them.
We shot a manifesto film showing that the beauty of LC Waikiki products come from the beauty of the people who wear it. Because anything is better in the world only if you are part of it.