LC Waikiki wanted to introduce their new season products to the followers.
We had to bring our brand into the forefront and help people to understand that LC Waikiki has a new, warm, colorful and funny world.
We started a campaign highlighting that life is better with the beauties you add to the life. We said that life’s #BetterWithYou. We triggered the idea of people interacting with the life. As the one who leads this idea, we emphasized that even the hard and sad things are good if you’re in it.