LC Waikiki wanted to introduce their new season products to the followers.
We had to bring our brand into the forefront and help people to understand that LC Waikiki has a new, warm, colorful, and funny world.
We started a campaign highlighting that life is better with the beauties you add to it. We said life is #BetterWithYou. We triggered the idea of people interacting with life. As the one who leads this idea, we emphasized that even the hard and sad moments are good with you in them.