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The Price of Being The Best

KFC

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    KFC

    The Price of Being The Best The Price of Being The Best

    Case Study

  • CHALLENGE
  • INSIGHT
  • OVERVIEW

    KFC is a brand which is mostly associated with wings and chicken chucks. But not many people know that KFC makes one of the best, the most natural, and a special spicy flavoured chicken burgers.

  • Services:
    Digital, Advertising
  • Channels:
  • Office:
    TR
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  • THE CHALLENGE

    We had to make people associate chicken burgers and KFC.

    THE REALIZATION

    Because of being off the beaten track, Zinger Burger started to sulk people who don’t know it and went bitchy in a very Turkish way. In 3 commercial films, Zinger Burger complained to the people and said that “Bad things always happen to me. I am paying the price of being the best”. After the films the angry Zinger Burger took over every KFC social media accounts and blocked the rival burgers on Twitter. On “endlessnagging.com”, Zinger kept sulking and complaining tens of pages.

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