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Economy of Gillette Blue3


Gillette

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    Economy of Gillette Blue3
 Economy of Gillette Blue3


    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    Our brand Gillette wanted to prove Blue3’s economy. We have declared war on tough beards and proved Blue3’s economy!

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    Digital, Advertising
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    TR
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  • THE CHALLENGE

    1 Blue3 last up to 10 shaving!

    THE REALIZATION

    Turkish men generally preferred disposable razors because of their tough beards. But we had to show that one single Blue3 razor is cheaper because it lasts up to 10 shaving.

    THE SOLUTION

    We proved Blue3 economy using the same razor blade for 10 times in the presence of a notary.

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