Before the new school terms begin, Darüşşafaka needs to increase donations to support more children.
To increase donations made for Darüşşafaka and gain new benefactors. And most importantly to change the perception of "small donations don't work".
As It is essential to send the right message to the right target audience to maximize periodic donation, we made a multi-media campaign all around Turkey for Darüşşafaka Institution of Education. The campaign told people that "you don't need to have some things but they need to have the education!"
With our campaign we explained even the small donations are important and can make a big change.
We reached the whole society with our campaign published in many different mediums. We got the highest ever donation amounts in 5 years. We reached 5 million people on social media. The benefactors are doubled by number compared to the previous year, and we gained many regular benefactors along the way.
- Kristal Elma