Darüşşafaka needed to increase donations to support more children before the new school year begins.
To increase donations made for Darüşşafaka and gain new benefactors. And most importantly to change the perception that "small donations don't work".
As it is essential to send the right message to the right target audience to maximize periodic donation, we made a multi-media campaign all around Turkey for Darüşşafaka Institution of Education. The campaign told people that "you don't have to have some things but they have to have an education!"
We have explained through the campaign that even the small donations are important and can make a big change.
We reached the whole society with our campaign published in many different mediums. We got the highest donation amount in 5 years. We reached 5 million people on social media. The number of benefactors have been doubled compared to the previous year, and we gained many regular benefactors along the way.
- Kristal Elma