Danone wanted to announce the letters to be placed on the Danino products to children.
Junk food manages to appeal to children through packaging designs and the fun world of the brands. The perception that a product can be both healthy and fun is not prominent among children.
We’ve caught children’s attention by announcing the letters on Danino products in the fun visual world we’ve created. We’ve also managed to pass our message on to mothers by emphasizing the high milk and fruit content of Danino.
We’ve invited all children to spell their own names with the colorful letters on Danino products in our fun stop-motion film.