The brand wanted to promote the 13th Akbank Sanat Short Film Festival 4 months in advance. In response, we have prepared storyboard videos instead of interaction posts on social media which extract nothing but one-liners or emojis where social media users will be able to write their own scripts.
We had two major challenges. Social media users do not have the time to watch long videos or write lengthy comments.
And therein lies the dilemma. Many social media users have myriad stories to tell no matter how long it takes.
We have bet on the fact that everyone has an amazing imagination that only needs to be awakened. Knowing they had little time, we have created very short, open ended storyboard videos to trigger their imaginations.