Activia sales had decreased during summertime due to the rise of ice-creams. That’s why we created a campaign to create “sweet” buzz around Activia products. When we say "sweet” we mean it. 48 unique typographic compliment has been placed under the lids, turning the product packaging into "Snackable Compliments”.
Activia sales had decreased during summer. We needed to bring back Activia into the fridges.
Under the lids are empty spaces that we can use to create engaging content with our consumers.
Snackable Compliments, is a project made out of 48 different typographic compliments that takes place under the lids of Activia products. Every compliment is uniquely designed and written. We also carried our product to social media with gifs and posts of the typographic designs, inviting people to write their own versions.