Coca-Cola Carbonated Beverages Names 4129Grey The Big Winner in Its Shopper Coca-Cola Carbonated Beverages Names 4129Grey The Big Winner
Coca-Cola Carbonated Beverages Category selected 4129Grey for their 2016 shopper activations. Having merged their online and offline strengths in the past few months, 4129Grey's ability to utilize its expertise in both fields has become the most important factor in Coca-Cola Beverage's selection.
February 22, 2016
Drawing attention to the significance of Coca-Cola Beverages' selection of 4129Grey for the shopper activations for the coming year, 4129Grey Shopper Marketing Director Cengiz Gozeger added the following:
"A significant part of consumers use the internet and particularly mobile devices before, during, and after the shopping. Interaction with the brand continues post-purchase, therefore the process of shopping is not constrained only to the moment of purchase. I believe the way we handle the issue, our predisposition, and experience played a major part in the selection."