4129Grey is not your everyday agency. We are an integrated advertising agency that can provide services on all platforms across the board. Merging 41? 29!'s digital and creative expertise with GREY’s network approach we created a unique solution to the market that delivers unprecedented impact.
Grey is not a traditional network. We are networked. Rather than being a loose collection of agencies that happen to share the same logo, we operate as one business across multiple locations. This means that not only is the work ‘Famously Effective’, but so is the delivery and operation. Our Famously Effective work aims to impact popular culture and amplify that impact across many channels, hitting national headlines, making the evening news and entering everyday conversation. More importantly, it delivers a great return on investment, driving commercial success for our clients’ businesses.
INTEGRATED COMMUNICATION APPROACH Our unique integrated communication approach delivers BIG ideas with one team approach. This way our clients don’t need to manage several agency teams, they don’t need to manage the traffic between agencies or conflicts. We offer ONE big team with ONE goal in mind: LONG ideas that work across multiple platforms with our “Famously Effective” approach. This way we deliver successful, measurable, efficient and effective results. View All Work
- ADVERTISING 4129Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialists under one roof. That way we can deliver the solution that is right, rather than the one we happen to be able to do. Call it integration, collaboration or teamwork – we simply call it common sense. View All Advertising Works
DIGITAL At 4129Grey we have the digital DNA. It’s not part of the process, it’s the core of the process. The interaction is everywhere, from second screens to touch screens, from mobile devices to interactive outdoors. In order to be successful in a World where users can interact with everyday objects and attention span is so small, you need to be capable of creating user journeys where you can use technology, storytelling, creativity and measurement hand in hand. We create unique experiences which help ensure that consumers always remember our brands’ messages. Capabilities range from internet to mobile, viral guerrilla marketing to 360 degree projects. Specialties include marketing, advertising, advergames, iPhone apps, viral videos, online campaigns, social media, seeding, campaign management, viral tracking, interface design, trend consultancy, online marketing and design. View All Digital Works
- SHOPPER 4129Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We create loyalty and brand advocacy by keeping the conversion in consideration in order to map and improve consumers’ shopping experience. These improvements may even mean shortening the experience in some cases. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage, influencing the key visual, product claim & toolkit strategy development. Digital and e-commerce also play a significant role in the path to purchase and are always considered as part of the creative process. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment. Our integration with the global Grey network means that we’re better connected to drive shopper thinking and activation beyond the store environment and across multiple markets. We operate across EMEA with centers of excellence in the UK, Germany and Spain, accessing local expertise when and where it’s needed across the region. This translates into marketing efficiencies and commercial results. View All Shopper Works
TECHNOLOGY & DEVELOPMENT Expertise in innovation and technology development have become even more important with the increasing importance of technology in marketing solutions. 4129Grey was founded with an in-house technology team providing rapid prototyping, technology development, software development, integrating different technologies into creative ideas to take them even further. In-house tech experts work with creative, digital, social and shopper teams to ensure that our technology is well integrated into our creative ideas. View All Technology&Development Works
- PRODUCTION Grey works is a new kind of international production implementation agency. Their economies of scale and innovative technologies help increase quality, consistency and creative control - while at the same time reducing cost and complexity. Greyworks is the result of a unique collaboration between the Grey network and Hogarth Worldwide. Their aim is to create value for your business by helping you bring your marketing and creative ideas to life and manage them around the world. This is done through production and through transcreation. Greyworks’ approach involves innovative systems and technologies that allow them to combine high levels of quality and creative excellence with significant efficiencies and cost-savings. View All Production Works
SOCIAL MEDIA 4129Grey has been leading the country’s biggest social media communities since the start of social media marketing. The sum of our brands’ social media communities mean that we are leading half of the country’s social media population. Social media strategies are thoroughly conceived with social strategists for each separate brand. Social media team is supported with always-on, analyst, strategy and creative teams who make our brands proactive, agile and timely on social media. Social Media is always at the heart of all projects at 4129Grey. We are always ready to use Social Media as our primary, supportive and complimentary platform depending on the need of the brand or the project. View All Social Media Works
- DATA ANALYTICS Data analytics is key to many approaches in 4129Grey’s marketing understanding. Social, web, app and all kinds of digital analytics is at the core of what we build in terms of creative and strategy. We are doing very well with the numbers and always trying to keep up with the latest tech to gather the right data before making it a source for brands’ marketing needs. In 4129Grey, we always look for the data before moving on with the strategy processes. To us, data is the key to create and understand. Measuring is a big part in data analytics as it keeps us moving forward with every single project we work on. Measurements are in each stage of the process from start to finish enabling us to make the right move with the ongoing projects. View All Data Analytics Works
INSIGHT GATHERING 4129Grey offers a very wide ranged set of insights with the huge global know-how coming from a vast corporate experience. Having the right insight has always been at the core of our success as we put so much importance on gathering it. We have been using many tools to have digital and social insights for many years. Our team of analysts works with the strategy, creative, social media and media buying teams to make every single idea and project more and more efficient. Our insight driven approach to marketing gives us the opportunity to think outside the box and look from many different solution perspectives to one simple rigid problem. View All Insight Gathering Works
- PROMO & ACTIVATION 4129Grey's award-winning Activation team develops and produces Famously Effective work for our clients by connecting brands to culture – people, places, trends, events and partners – in ways that capture the interest of consumers and spur them to action. Core practice areas include integrated program development and management; experiential, events and grassroots marketing; strategic partnerships; promotions; influencers, entertainment and celebrity programs, and branded content. Our Activation experts partner with PR to drive maximum program awareness and work closely with account, planning, creative, digital, design and social teams to ensure flawless integration. View All Promo&Activation Works
MEDIA As a full-service agency, 4129Grey provides planning, analysis, strategy and buying in digital channels to deliver truly integrated communication, media and creative work closely together from the outset. Media planning, account management and creative operate as a single joint team. We offer special expertise in the fields of digital brand comms, e-commerce, search engine optimization, search engine marketing and performance marketing. View All Media Works