4129Grey is not your everyday agency. We are the integrated advertising agency that can provide services on all platforms across the board. Merging 41? 29!'s digital and creative expertise with GREY network approach we created a unique solution to the market that delivers impact never seen before.
Grey is not a traditional network. We are networked. Rather than being a loose collection of agencies that happen to share the same logo, we operate as one business across multiple locations. This means that not only is the work ‘Famously Effective’, but so is the delivery and operation. Our Famously Effective work aims to impact popular culture and amplify that impact across many channels, hitting national headlines, making the evening news and entering everyday conversation. More importantly, it delivers a great return on investment, driving commercial success for our clients’ businesses.
INTEGRATED COMMUNICATION APPROACH Our unique integrated communication approach delivers BIG ideas with one team approach. This way our clients don’t need to manage several agency teams, they dont need to manage the traffic between agencies or conflicts. We offer ONE big team with ONE goal in mind: LONG ideas that Works across the platforms with our “Famously Effective” approach. This way we deliver results that successful, measureable, efficient and effective. View All Work
- ADVERTISING 4129Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialists under one roof. That way we can deliver the solution that is right, rather than the one we happen to be able to do. Call it integration, collaboration or teamwork – we simply call it common sense. View All Advertising Works
DIGITAL At 4129Grey we have the digital DNA. It’s not part of the process, it’s the core of the process. The interaction is everywhere, from second screens to touch screens, from mobile devices to interactive outdoors. In order to be successful in a World where users can interact with everyday objects and attention is scarce, you need to be capable of creating user journeys where you can use technology, storytelling, creativity and measurement hand to hand. We create unique experiences that conveys brand messages to consumers top of mind. Capabilities range from internet to mobile, viral guerrilla marketing to 360 degree projects. Specialities include marketing, advertising, advergames, iPhone apps, viral videos, online campaign, social media, seeding, campaign management, viral tracking, interface design, trend consultancy, online marketing, and design. View All Digital Works
- SHOPPER 4129Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage,influencing the key visual, product claim & toolkit strategy development. Digital and e-commerce also play a significant role in the path to purchase and always considered as part of the creative process. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment. Our integration with the global Grey network means that we’re better connected to drive shopper thinking and activation beyond the store environment and across multiple markets. We operate across EMEA with centres of excellence in the UK, Germany and Spain, accessing local expertise when and where it’s needed across the region.This translates into marketing efficiencies and commercial results. View All Shopper Works
TECHNOLOGY & DEVELOPMENT With the increasing importance of technology in marketing solution, expertise in innovation and technology development became even more important. 4129Grey founded with the technology team in house providing rapid prototyping, technology development, software development, integrating different technologies into creative ideas to take them even further. In house tech experts works with creative, digital, social and shopper teams to ensure that our technology offers well integrated into our creative ideas. View All Technology&Development Works
- PRODUCTION Grey works is a new kind of international production implementation agency. Their economies of scale and innovative technologies help increase quality, consistency and creative control - while at the same time reducing cost and complexity. Greyworks is the result of a unique collaboration between the Grey network and Hogarth Worldwide. Their aim is to create value for your business by helping you bring your marketing and creative ideas to life and manage them around the world. This is done through production and through transcreation. Greyworks’ approach involves innovative systems and technologies that allow them to combine high levels of quality and creative excellence with significant efficiencies and cost-savings. View All Production Works
SOCIAL MEDIA 4129Grey has been leading country’s biggest social media communities since the start of social media marketing. Adding up all brand communities one on another on social media, we are leading nearly half of the country’s social media population. Social media strategies are being well thought with Social strategists for each seperate brand. Social media team is supported with always-on, analyst, strategy and creative teams making our brands proactive, agile and timely on social media. Social Media is always at the heart of all projects in 4129Grey. We are always ready to use Social Media as our primary, supportive and complimentary platform depending on the need of the brand or the project. View All Social Media Works
- DATA ANALYTICS Data analytics is key to many approaches in 4129Grey’s marketing understanding. Social, web, app and all kinds of digital analytics is core of what we are building in terms of creative and strategy. We are doing very well with the numbers and always trying to keep up with the latest tech to gather the right data before making it a source for brands’ marketing needs. In 4129Grey, we always look for the data before moving on with the strategy processes. To us, data is the key to create and understand. Measuring is a big part in data analytics as it keeps us to go forward with every single project we are working on. Measurement is being done in each stage of the process from start to finish enabling us to make the right move with the ongoing projects. View All Data Analytics Works
INSIGHT GATHERING 4129Grey offers a very wide ranged set of insights with the huge global know-how coming from a vast corporate experience. Having the right insight has always been the core of our success as we put so much importance on gathering it. We have been using many tools to have digital and social insights for many years. Our analyst team is working with strategy, creative, social media and media buying teams to make every single idea and project more and more efficient. Our insight driven approach to marketing gives us the opportunity to think outside the box and look from many different solution perspectives to one simple rigid problem. View All Insight Gathering Works
- PROMO & ACTIVATION 4129Grey's award-winning Activation team develops and produces Famously Effective work for our clients by connecting brands to culture – people, places, trends, events and partners – in ways that capture the interest of consumers and spur them to action. Core practice areas include integrated program development and management; experiential, events and grassroots marketing; strategic partnerships; promotions; influencers, entertainment and celebrity programs; and branded content. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, planning, creative, digital, design and social teams to ensure flawless integration. View All Promo&Activation Works
MEDIA As a full-service agency 4129Grey provides planning, analysis, strategy and buying in digital channels. To deliver truly integrated communication, media and creative work closely together from the outset. Media planning, account management and creative operate as a single joined up team. We offer special expertise in the fields of digital brand comms, e-commerce, search engine optimisation, search engine marketng and performance marketing. View All Media Works