Grey Advertising Thailand

Grey Digital India and Cadbury Silk roll out a social media

ThailandOFFICES

  • Toggle Nav

    Thailand

    ThailandTHA

    Grey Digital India and Cadbury Silk roll out a social media

    This Valentine's day, Grey Digital rolled out a social media campaign for the Cadbury Silk (Silk).

    February 15, 2016

    This Valentine's day, Grey Digital rolled out a social media campaign for the Cadbury Silk (Silk). The brand urged fans to celebrate Valentine's Day in a special way and to make it be a memorable one. Last year, thousands of fans created personalised content as part of a campaign conceptualised by Grey Digital. This year, the insight was that people are shy when it comes to expressing their love and sometimes need that little nudge to do it. And that's where Silk would come in. The brief was to equip the fans with tools that would help them 'Say it with Silk' and share their love stories.

    VIEW THE SPOT
     
    In response, Grey Digital conceptualised a digital piece resting on four pillars: Silk Emoticons - A language of Love: Since this generation loves communicating via emoticons, an entire range of animated Silk emoticons was created with clever product integration. These stickers were then made available on Truly Madly, the dating app, and Nimbuzz, the chat messenger.

  • Grey Group Thailand Appointed AOR For WHIZDOM CONDOMINIUM

    Grey Group Thailand has won the Whizdom Condominium advertising account from local agency Jub Jai, and will serve as Agency of Record.

    Read
  • Grey group Thailand hires Duo Presidents of Bangkok Art Dire

    Grey Group Thailand has appointed industry veterans and Duo Presidents of Bangkok Art Directors' Association Suvit Jaturiyasajagul and Wichit Jiamsirikarn as Executive Creative Directors. The pair will report to Pattaraporn Wongmesak, Country Manager, Grey Group Thailand, and work closely with Ali Shabaz, Chief Creative Officer, Grey Group Singapore, Indonesia and Thailand.

    Read
  • Press Release

    Grey Thailand Wins Silver World Medal at New York Festival A

    Grey Thailand’s Pantene “Chrysalis” campaign for Procter & Gamble was awarded the Silver world medal under the Short Films category at the New York Festivals (NYF) 2009 Film & Video Awards.

    Read
  • Grey Thailand's mini-movie for Pantene wins at NYF 2009

    The ad film was scripted by Sajan Raj Kurup, ex-regional creative director, Grey Worldwide, while he was working at the agency two years back. Interestingly, the ad was awarded in the Short Film sub-category

    Read
  • All Articles
  • Grey Group Thailand Appointed AOR For WHIZDOM CONDOMINIUM View
  • Grey group Thailand hires Duo Presidents of Bangkok Art Dire View
  • Press Release Grey Thailand Wins Silver World Medal at New York Festival A View
  • Grey Thailand's mini-movie for Pantene wins at NYF 2009 View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:thailand&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:thailand&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235