When launching the new V90 Cross Country model it was called ”The Get Away Car”. Mainly because it was all about taking you to places you really wanted to go, but maybe had forgotten about when leeding a busy life. Remembering the words of the famous philosopher Alan Watts: ”You can’t live at all, unless you can live fully, now”, we created ”The Get Away Moment”
And since outdoor life is special for all Norwegians, we wanted to remind them what they love about the Norwegian nature. So we used the fast lane to feelings - sound.