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The Burst

Volvo Cars

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    Volvo Cars

    The Burst Volvo Global Dealer Conference

    Case Study

    OVERVIEW

    Prior to the sales start of the new Volvo S90 and V90, Volvo Car Group invited 3,000 dealers, marketing managers and employees from around the world to Gothenburg to participate in a full day and evening event with focus on human centric innovation Made By Sweden.

     

    The purpose was to launch the new cars and to show that Volvo once and for all belongs to the premium segment.  We created “The Burst”, a 24-hour brand experience, to inspire and enthuse with stories and standouts.

  • Industry:
    Automotive-Vehicles
  • Services:
    Branding & Design
  • Channels:
    Outdoor/OOH
  • Office:
    Sweden
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