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CONCEPTUAL LAUNCH VOLVO S90/V90

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    CONCEPTUAL LAUNCH VOLVO S90/V90 “If the last show was spectacular, so shall this blow their minds!”

    OVERVIEW

    This was the brief from Volvo Global Marketing prior to the launch of Volvos two new models.

    To stand out in a cluttered exhibition environment, where the loudest and the biggest wins, while keeping the calm and sleek Scandinavian design language and care for the media and public needs we delivered a stand that exceeded the clients’ expectations.

    In Volvos world, cultural heritage is a relevant starting point.  Volvo don´t shout.  By expressing the premium luxury in a calm way – in architecture, materials, images, film and displays we created a space for interesting conversations and experiences.

     

    Volvos’ peace of mind stand clearly out from the competition. Mind Mancers a people- metric survey proved that both press and public stayed longer in Volvos stand, compared to previous shows. The unique S90/V90 stand concept was presented in all three regions: at Detroit Auto Show, Geneva Motor Show and Beijing Motor Show.

     

    The concept was awarded Gold in Svenska Design Priset 2016, stand and event design category. 

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