Grey Advertising Sweden

Emirates Airline Selects WPPs Team Air As Its Global Agency of Record

SwedenOFFICES

  • Toggle Nav

    Sweden

    SwedenSWE

    Emirates Airline Selects WPPs Team Air As Its Global Agency of Record

    Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review.

    By WPP Press | August 16, 2015

    Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS.
        
    Emirates began an evaluation of its branding and creative needs last year to support the next phase of its brand development, and respond to new opportunities in a marketing and media industry that has seen significant changes.

    Emirates Airline is part of the Emirates Group. Based in Dubai, the Emirates Group is a highly profitable business with a turnover of US$26.3 billion and over 84,000 employees in its last financial year. The Group consists of dnata, one of the largest air services providers globally, and Emirates Airline, the rapidly expanding and award-winning international carrier. Currently, Emirates flies to over 140 destinations across six continents on a modern fleet of 230 wide-bodied aircraft.

    Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand at Emirates, said: “Our investments in service, product and brand generate tangible returns in the form of customer satisfaction, hundreds of international and industry awards for excellence, and recognition as the world’s most valuable airline brand. 

    “Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs. This tailored approach, backed by the global resources of WPP, creates a formidable partner for any client.” 

    Chris Hunton, until recently the head of Team Land Rover for WPP and formerly the CEO of McCann Erickson London, will now lead Team Air. 

    Grey London and New York are working on brand communications for Emirates, and RKCR/Y&R will debut with activity to support the Rugby World Cup for which Emirates is a Worldwide Partner.

    Team Air is part of WPP, the world’s largest communications services group, with billings of nearly US$76 billion and revenues of nearly US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs over 188,000 people (including associates and investments) in more than 3,000 offices across 112 countries.

    WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Effective Holding Company in the 2015 Effies, which recognise the effectiveness of marketing communications.

    WPP

    WPP Press

    Aug 16, 2015

    News

  • Groundbreaking Volvo stand nominated to the Swedish Design Award

    For the launch of the new Volvo XC90 at Paris Motor Show 2014 SCPGREY created a completely new stand communication concept “Made by Sweden” where we only exhibited one car on the 1,500-square meter booth. Around the car, we created a virtual Sweden with a 3 m high 360° screen wall. 

    Read
  • Volvo brochure nominated for The Swedish Design Award 2015

    Our global brochure for the new Volvo V60 Cross Country is nominated for The Swedish Design Award in the category “Information – Print”.  The rugged yet elegant character that distinguishes Volvo’s Cross Country cars is reflected in everything from photo style to selection of paper. 

    Read
  • We welcome Luna Tools & Machinery!

    Luna is a leading Nordic wholesaler and supplier of tools and machinery. With its head office in Alingsås in the western Sweden, the company has been in the business for over 100 years. Longer and more successfully than any other company in the industry. Sales are made through dealerships in more than 20 countries. We are very proud of being entrusted as lead advertising agency for Luna.

    Read
  • We are happy to present the Patientwiki!

    Premiere! The Sahlgrenska University Hospitals own Patientwiki is now up and running. The wiki is a whole new kind of patient online platform, where you help others by creating the content. We at SCPGREY are, among other things, responsible for the launch campaign, which will be rolled out this fall. 

    Read
  • All Articles
  • SCPGREY and Volvo Cars won the Swedish Design Silver Award View
  • Groundbreaking Volvo stand nominated to the Swedish Design Award View
  • Volvo brochure nominated for The Swedish Design Award 2015 View
  • We welcome Luna Tools & Machinery! View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:sweden&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:sweden&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235