Grey Advertising Sweden



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    We are around 50 people: Creatives, strategists, event showmen, graphic artists, architects, packaging genies, project managers (thank goodness for them) and not-so-nerdy analysts who collaborate furiously to make sure our advertising does what it’s supposed to do. We are digital, analogue, House and Metal, because these days anything goes. We think branding, set goals and we dream big, in every medium in the rainbow. We have our ear to the ground and set our feet on lofty places. We are easy going in a challenging, comfortably uncomfortable sort of a way. We like order, we live design (we’re Swedish, after all) and we keep our promises.

    • CULTURE OF OPENNESS We believe in the free flow of creativity and have no walls between our people, our disciplines or our ambitions. Anyone is free to express ones opinion. We’ve ditched hierarchy in order to let good ideas flow, wherever and whoever they come from. We bring our clients right into the heart of our strategic and creative process, they are encouraged to roll up their sleeves and get stuck in along with the rest of us. As a result, our success is their success and vice versa.
    • WHERE THE ACTION IS We are located in the very commercial and political heart of Gothenburg with a panoramic view over the city's biggest square. That’s how we like to work, with our eyes on the local landscape and our minds tuned into a global frequency. We collaborate freely across the Grey network, allowing us to serve local and global clients with equal ease.

    • STAYING SUSTAINABLE Right garbage, right bin, right result. Small actions can make a big difference, so since 2003 we have diligently been approved 3rd party accreditation for our work towards a better environment. But we don't stop at garbage. We are passionate about contributing towards sustainable development. Everyone can do something. This is an area which we are deeply committed to exploring with each one of our clients.
    • CONSTANTLY CURIOUS We keep our eyes, ears and even pores open to the ever-changing world around us. Every Monday we huddle up for a "trend spotting session" presented by one of our colleagues. Our clients and business partners are regularly invited to our SCPGREY Breakfast Seminars & Workshops. It’s amazing what you can learn over a coffee and a sweet roll. Come and join us for a cinnamon bun...

    • ONE GREY We like to think of ourselves not as a network but as networked. One Grey, no geographical boundaries, just a collection of like-minded people sharing an open culture and an ambition to be Famously Effective. The Grey Operating System (Grey O.S.) unites us all around one, simple, shared process. Our Creative Council brings together our top creatives from around the world to share, rate and assist in the evolution of creative ideas. We are also breaking new ground in terms of how we work. Grey Guild is a crowd-sourced, co-creation platform that enables us to pull together the right team to work on the right brief, irrespective of which Grey agency they happen to be based in. What does this all mean for our clients? It means they will have the best creative talent around the globe developing ideas for their brands in the most efficient way possible.
    • SCPGREY FAST FACTS We are the best secured ad agency in town (we work above a bank.) 1/3 of our office space is dedicated to bringing people together. We prefer old school Swedish brew coffee instead of fancy Italian variants. We‘re powered by Swedish crispbread (knäckebröd). Our Christmas party is the stuff of legend – not least to our clients. Children love to come here in the afternoons and play after school. Love is in our air (about 10% of our employees are married to each other). Many of our clients have been with us for decades. We have enough musicians amongst us to start a band or two. We run a lunchtime bootcamp; chuck on your gear, throw a colleague on your back and run a lap around the football field.