Almost 50 top class and very different brains with one thing in common: Dedication. Everything we do is about developing our client's business. Taking the right steps at the right time. We are creating strategic and creative concepts by looking at every business challenge with a media agnostic eye. Putting together teams with super powers for every specific project.
SCPGREY was founded in the 80’s and have been a part of the GREY network since 1997. That means that we have our feet deeply dug in the Gothenburg ground, our head in cyberspace and long arms that reach all around the world.
Branding Consumers have opinions. And no matter if it’s good or bad, they form your brand. So regardless of what your logo, your product or tagline say - your brand is the sum of peoples feelings around all of the above, and everything else that you are associated with. That’s why we help our clients with brand strategy. To get you to use everything in the toolbox to influence people’s opinions, perceptions, and attitudes. View All Branding Cases
- Go experiential We are award winning Exhibitionistas and love the thrill of a successful event. Mainly because our customers can see the effectiveness in their order books. We’ve launched several cars in we-don’t-know-how-many different ways and we’ve built pop-up stores all in glass all over the world. It’s all about capturing consumers attention and get them to react - and interact. View All Experential Work
Creativity that goes on and on Most agencies talk about big ideas. We believe in Long ideas. Not that theres is anything wrong with big ideas, we have them too occasionally, but Long ideas start earlier and live longer. Long Ideas travel further across media, companies, people and culture. They are ideas that are entertaining, interesting or useful enough to get shared. They are ideas which involve people, give people something to talk about or do and the means to do it. View All Creative Works
- Digital transformation - right? It happened in Sweden this year, a full 100% of all 16-25 year olds are now using smartphones, streaming music and movies and using different chat services. And for the first time a majority (54%) of people that is +75 is using the internet. The world is changing and it's changing fast. Digital transformation is a buzzword (actually, it’s two words...) that has different meaning depending on who you are asking about it. And who should you ask? Not us, because we are not going to tell you anything. But we do have insights and analysis tools that can help you work out your future digital strategy. View All Digital Productions
Content is king Showing a product or telling a story can be done in a thousand ways. We prefer to do it the way that makes shortcuts to peoples feelings. Because that’s when we all get famously effective. We create value for business by bringing creative ideas to life and manage them around the world. Wether it is a catalogue production in 29 languages for 66 markets or managing an instagram account, we have the systems and the skills to to it with both quality and cost control. View Content Production
- Analytics (and quality control) Everything can be measured these days. So let’s measure everything. But even if there is total transparency in reach, you need to have the analtycs tools in order to draw the right conclusions. Gather information, evaluate it and make decisions about the next step forward is something we do on a daily basis. View Analytics Work