Grey Advertising South Africa

Not Just For Movies Anymore

ACTII

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    South AfricaRSA

    ACTII

    Not Just For Movies Anymore Not Just For Movies Anymore

    OVERVIEW

    Launch a new line-extension for Act II Popcorn by introducing a ready-to-eat popcorn variant, leveraging Act II's already dominant brand equity and leadership position in the microwave popcorn segment. 

  • Industry:
    Snacks, Desserts & Confections
  • Services:
    Advertising, Insights, Strategy
  • Channels:
    Video/TV
  • Office:
    Grey Africa
  • Share:

    LinkedIn
  • ActII TVC

    Channel:

    Video/TV

    ActII TVC "Behind the Scenes"

    Channel:

    Video/TV
    View All Solutions

    FAMOUSLY EFFECTIVE

    The TVC created a real buzz in the marketing industry and has been heralded for its quirky nature while remaining true to strategic objectives.

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  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:southafrica&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:southafrica&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    upload_max_filesize=300M10.0.1.174