Grey Advertising South Africa

Excella Mayo TVC

Wilmar

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    Wilmar

    Excella Mayo TVC Excella Mayo TVC

    OVERVIEW

    Excella Mayonnaise is new to the market and client did not want consumers to feel intimidated or scared to try their product but rather to feel a sense of familiarity with the product. The overarching idea was to keep it as light-hearted humour, real, simple and straightforward. Based on this, a concept was derived: “Same WhatsApp group” You can’t have one without the other - an inseparable bond. Excella and Food. Better together

  • Industry:
    Food
  • Services:
    Advertising
  • Channels:
  • Office:
    Grey Africa
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