Grey Advertising South Africa

UBER TVC

UBER

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    South Africa

    South AfricaRSA

    UBER

    UBER TVC UBER TVC

    OVERVIEW

    The campaign explores the concept of freedom by exploring the anxieties experienced by South Africans when going out.  It captures the irrational relationship between South Africans and their cars and amusingly depicts owners abandoning them for a night, to claim the freedom that Uber offers. Moreover, the subtle personification of the cars adds a refreshing humour to the entire campaign. 

  • Industry:
    Transportation
  • Services:
    Advertising
  • Channels:
    Video/TV
  • Office:
    Grey Africa
  • Share:

    LinkedIn
  • UBER CONCERT TVC

    Channel:

    Video/TV

    UBER WORK TVC

    Channel:

    Video/TV

    UBER SOCCER TVC

    Channel:

    Video/TV
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    Work

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  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:southafrica&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:southafrica&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.174