OVERVIEW

South Africa’s contributions to the fields of science and research have been highlighted by the CSIR in its first ever 360-degree marketing campaign conceptualised and executed by Grey Advertising.

This campaign strives to drive awareness of the talent and technologies shaping our lives by highlighting the pioneering solutions researched, developed and perfected right here in South Africa.

"CSIR - Ideas that Work" positions the CSIR as a true national asset impacting the everyday lives of South Africans contributing to a better future through science.

The result is an informative, smart and inspiring campaign. Its feel-good factor got ordinary people saying positive things about South Africa, while turning CSIR into a household name.