Laidback, shareable and easy, our approach to Carver’s Weiss is more that of communicating a feeling than a beer. The taste of Carver’s Weiss can be described as a memorable Sunday afternoon. It’s like a timeless lunch that goes into evening. Or a life that doesn't need to be uploaded to be awesome. The result is creative that is unexpected for South African beer advertising, but that stood out and resonated with the target market in a big way.