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Your eyes are always on your fleet

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    Your eyes are always on your fleet Your eyes are always on your fleet

    Like our previous Cartrack TVC, where the car disappears “right in front of your eyes”.

    By Grey JHB | August 10, 2015

    Like our previous Cartrack TVC, where the car disappears “right in front of your eyes,” this TVC brings the same surreal, quirkiness to life, while delivering a strong, retail message. The purpose of this TVC is to communicate that, along with their recovery warranty, Cartrack offers fleet management services for businesses. To do this, we show our actor, Luthuli Dlamini, first driving a scooter, then seamlessly driving a car, a van and finally, a truck. In conclusion, we communicate the message that no matter how big or small your business, your eyes are always on your fleet.  

    NEWS

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  • All Articles
  • The Grey Africa Network sets its Vision 2020 at the Phambili Africa annual View
  • Grey adventures start up incubator launches in SA View
  • Dulux named one of South Africa's Best Liked Ads by Kantar Millward Brown View
  • Consol Glass and Grey Johannesburg's winning ad sees new success View
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