Your eyes are always on your fleet Your eyes are always on your fleet
Like our previous Cartrack TVC, where the car disappears “right in front of your eyes”.
By Grey JHB | August 10, 2015
Like our previous Cartrack TVC, where the car disappears “right in front of your eyes,” this TVC brings the same surreal, quirkiness to life, while delivering a strong, retail message. The purpose of this TVC is to communicate that, along with their recovery warranty, Cartrack offers fleet management services for businesses. To do this, we show our actor, Luthuli Dlamini, first driving a scooter, then seamlessly driving a car, a van and finally, a truck. In conclusion, we communicate the message that no matter how big or small your business, your eyes are always on your fleet.