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Grey Africa Wins Iconic Volvo Group Trucks

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    Grey Africa Wins Iconic Volvo Group Trucks

    The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines.

    August 15, 2016

    Following a pitch process late in 2015, Volvo Group Trucks has announced that Grey Africa has been appointed as its advertising and communications partner for South Africa and Africa.

    Volvo Group Trucks, which includes Volvo Trucks, UD Trucks and Renault Trucks, had been in discussions with Grey for some time regarding a through-the-line partnership.

    “Grey Global Group has Volvo Cars as a key client internationally, so it made sense for us to explore working with Volvo Group Trucks as well. The Volvo brand is growing in stature globally and becoming well known for cutting edge technological innovations and iconic brand work in both their motor vehicles and trucks. Campaigns like the Van Damme “Epic Splits”, Volvo Life Paint and the Volvo Super Bowl Intercept were recent examples of this type of work.” says Grey Africa MD, Paul Jackson.

    The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines.

    Valentia Hobbs, General Manager of Volvo Group Marketing Communications was excited to welcome Grey, saying, “We liked their integrated marketing approach and we believe that Grey Advertising can take our marketing communication efforts to new heights, whilst tapping into new, innovative media. The Volvo Group SA has plans for its brands to expand into Africa and we feel Grey, with their global presence and local talent, are the best partners to assist us to achieve or marketing communications objectives.”

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