GREY AFRICA STEERS TUDOR LAUNCH IN SA
Grey Africa was the agency behind the recent TUDOR launch event
By Grey Africa | June 23, 2015
Grey Africa was the agency behind the recent TUDOR launch event which was held at Randlords, Johannesburg - a venue that lives up to the same brand ethos of the watches – elegance within reach.
Surrounded by attractive Ducati bikes, guests were treated to lavish dining and entertainment and an exclusive tour to explore the TUDOR watch collection. The event was MC’d by iconic TV and music personality Proverb.
“South Africa has a discerning customer base that is well aware of what the best luxury brands are and where they’re available, and although economic conditions may indicate that budgets are tighter there is certainly a market that has spent for our product,” says Jayne Evans, CEO of The Rolex Group of companies in South Africa.
“Tudor is a long-standing brand with an established track record and strong service network both in South Africa and across the world. It is with great anticipation that we launch the brand to the South African market place to fill a gap for avid watch collectors who seek unparalleled quality combined with trendsetting style and timeless elegance.”
Today, the range of watches spans seven different lines, including the acclaimed Heritage line, providing a timepiece solution for scuba divers, motoring enthusiasts, adventurers, style seekers and even those who appreciate the elegance of past eras.
“As Grey South Africa, we are proud to help mark the TUDOR launch in South Africa. TUDOR is a superior, premium watch brand with an established global reputation and we wanted to showcase that in the best way possible,” says Michelle Pereira, Business Unit Director at Grey South Africa.
TUDOR watches are available at fine jewellers throughout the country with retail prices starting from R22,000 to R90,000.