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GREY AFRICA SCOOPS BRONZE AT SOCIAL & DIGITAL MEDIA AWARDS

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    GREY AFRICA SCOOPS BRONZE AT SOCIAL & DIGITAL MEDIA AWARDS

    Grey Africa was awarded a Bronze award for the ‘Most Viral Campaign’ at this year’s 3rd annual New Generation Social & Digital Media Awards Gala Ceremony which was held in Johannesburg last night.

    By GREY AFRICA | November 22, 2015

    Grey Africa was awarded a Bronze award for the ‘Most Viral Campaign’ at this year’s 3rd annual New Generation Social & Digital Media Awards Gala Ceremony which was held in Johannesburg last night.

    The agency won for their great conceptualisation of the celebrated #VenusLegsie campaign for Procter & Gamble.

    #VenusLegsie was an integrated print and social media campaign where ladies were tasked to take legsies (selfie of your legs), post it on social media and stand a chance to win an island holiday for two worth R100 000. The campaign was aimed at creating awareness of the new Sugarberry razor that was launched at the time – December 2014.

     #VenusLegsie was also to be associated with feeling good and having ‘goddess legs’ in the wake of Summer.

     The integrated digital, social and traditional campaign was Venus’ first ever social media campaign and the brand achieved its highest ever market share following this execution.

     “We are so excited to have won this award. It’s a demonstration of the creative innovation that exists within our agency and we can only strive to deliver more famously effective work for our clients,” says Huibri Schalkwyk, PR & Social Media Director at Grey Africa. 

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