GREY AFRICA LAUNCHES SPECIALIST BRANDING DESIGN UNIT: GREY DESIGN
Epitomising its philosophy of “Famously Effective” work - Grey Africa has expanded its service offering with the development of its specialist branding unit Grey Design.
September 8, 2015
Epitomising its philosophy of “Famously Effective” work - Grey Africa has expanded its service offering with the development of its specialist branding unit Grey Design. The design division will be integrated within the current Grey Africa’s structures and looks at both existing and new client business to expand.
“Grey has always had an exceptionally strong design competency and due to its growing stature and increasing assignments in this specialised space, along with the recent affirmation of Grey’s recent Cannes Grand Prix in the Design category, we decided it was time to introduce the dedicated design unit” says Grey Africa Group Managing Director Paul Jackson.
Leading Grey Design will be Kean Hartnady, Graphic Design Head at Grey Africa. “The new division has a dedicated staff complement of dedicated design specialists who together have a combined total of more than a 100 years of design experience having worked in various industries ranging from finance, beverages, packaging, travel, politics, technology to fast moving consumer goods across almost every design discipline imaginable.” says Kean.
“Our service offering includes Brand Strategy, encompassing Brand Purpose Discovery, Brand Architecture and Brand Positioning to Brand Identity Development, Brand Experience, Design and Digital Branding amongst others.”
“Everything we do at Grey Design is the culmination of our passion, dedication and search for great design that makes things better. Design that converts. Design that performs. Design that astonishes. Great design delivers, but when rational meets emotional, form meets function, art meets science, that’s when great design evokes emotion, delivers an experience and ignites a passion. This exciting new chapter will continue to steer us to create famous new brands, reinvent existing brands and help brands stand out through Grey’s famously effective design.” concludes Kean.