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Grey: Campaign Magazines Ad Network of the Year 2014

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    Grey: Campaign Magazines Ad Network of the Year 2014

    With lots of money coming in and tremendous creative work going out, Grey has completed a remarkable transformation many in the industry thought unimaginable only a few years ago.

    By Campaignlive.co.uk | December 11, 2014

    Five years ago, who would have imagined a time when Grey would be crowned Campaign’s Advertising Network of the Year? Yet here we are. The network, which wags have claimed since time immemorial was eponymous, has been on a transformational journey over the past few years. In 2014, it really hit its stride.

    Grey enjoyed its seventh year of record financial and creative performance worldwide. Revenues increased 5 per cent to $761 million, with operating profit up 15.3 per cent. And the network retained its top ranking in revenue growth against its sister agencies Ogilvy & Mather, JWT and Y&R, according to the latest WPP benchmarks.

    The growth was achieved through a mixture of new business ($740 million across the network) and expansion of existing client relationships – revenue from its top 20 clients increased by an average of 14 per cent year on year. This included its biggest client, Procter & Gamble, up by 10 per cent; HSBC (a newish client), up by 90.9 per cent; Hasbro, up by 218.3 per cent; and Kellogg, up by 20.4 per cent.

    NEWS

  • Dulux named one of South Africa's Best Liked Ads by Kantar Millward Brown

    Local agency Grey Advertising’s DULUX ‘Weatherguard’ TVC was recently listed as one of Kantar Millward Brown's Best Liked Ads for the fourth and final quarter of 2017.

    Read
  • Consol Glass and Grey Johannesburg's winning ad sees new success

    Consol Glass is proud to announce that their television commercial (TVC), "The Best Things Come in Glass", has been given new honour at second place on the most liked ad list by Kantar Millward Brown this March.

    Read
  • What separates a good radio advert from a great one? What separates a good radio advert from a great one?

    Please click on the link below to listen to Fran’s interview with Ashraf Gadar (SAFM) which took place on the 21st of January 18.  

    Read
  • Press Release

    Uber goes local, with their first ‘Above the line’ campaign Uber goes local, with their first ‘Above the line’ campaign

    Grey Advertising is proud to announce Uber’s first South African locally produced TVC and radio spot campaign

    Read
  • Client Service is dead. Client Service is dead

    What has been the biggest change in the advertising industry over the last 2 decades, besides  the rise of digital channels? Surely one of the biggest changes has been Client Service.   

    Read
  • All Articles
  • Dulux named one of South Africa's Best Liked Ads by Kantar Millward Brown View
  • Consol Glass and Grey Johannesburg's winning ad sees new success View
  • What separates a good radio advert from a great one? What separates a good radio advert from a great one? View
  • Press Release Uber goes local, with their first ‘Above the line’ campaign Uber goes local, with their first ‘Above the line’ campaign View
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