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Grey: Campaign Magazines Ad Network of the Year 2014

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    Grey: Campaign Magazines Ad Network of the Year 2014

    With lots of money coming in and tremendous creative work going out, Grey has completed a remarkable transformation many in the industry thought unimaginable only a few years ago.

    By Campaignlive.co.uk | December 11, 2014

    Five years ago, who would have imagined a time when Grey would be crowned Campaign’s Advertising Network of the Year? Yet here we are. The network, which wags have claimed since time immemorial was eponymous, has been on a transformational journey over the past few years. In 2014, it really hit its stride.

    Grey enjoyed its seventh year of record financial and creative performance worldwide. Revenues increased 5 per cent to $761 million, with operating profit up 15.3 per cent. And the network retained its top ranking in revenue growth against its sister agencies Ogilvy & Mather, JWT and Y&R, according to the latest WPP benchmarks.

    The growth was achieved through a mixture of new business ($740 million across the network) and expansion of existing client relationships – revenue from its top 20 clients increased by an average of 14 per cent year on year. This included its biggest client, Procter & Gamble, up by 10 per cent; HSBC (a newish client), up by 90.9 per cent; Hasbro, up by 218.3 per cent; and Kellogg, up by 20.4 per cent.

    NEWS

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    GREY Africa appoints Stuart Walsh as Chief Strategic Officer

    GREY Africa appoints Stuart Walsh as Chief Strategic Officer

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    GREY South Africa Wins Gold at Cannes Lions

    GREY South Africa Wins Gold at Cannes Lions

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    Grey Design leads the pack by creating a solution to a problem unheard

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    Grey Africa takes a spot in Grey's Go Global initiative

    Grey Africa takes a spot in Grey's Go Global initiative

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    NSPCA “Start a Dogfight” campaign wins’ gold at the Assegai Awards

    NSPCA “Start a Dog Fight” campaign wins’ gold at the Assegai Integrated Marketing Awards

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  • All Articles
  • Press Release GREY Africa appoints Stuart Walsh as Chief Strategic Officer View
  • Press Release GREY South Africa Wins Gold at Cannes Lions View
  • Press Release Grey Design leads the pack by creating a solution to a problem unheard View
  • Press Release Grey Africa takes a spot in Grey's Go Global initiative View
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