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The Grey Africa Network sets its Vision 2020 at the Phambili Africa annual

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    The Grey Africa Network sets its Vision 2020 at the Phambili Africa annual

    The Grey Africa Network 3-day conference, Phambili Africa, wrapped up on Thursday the 27th September, with Grey CEO, Paul Jackson, presenting the Group’s Vision 2020: “To be the best agency network on the continent by scale, geographic coverage, talent and client and award recognition by 2020”.

    By Grey Johannesburg | September 26, 2018

    The Grey Africa Network 3-day conference, Phambili Africa, wrapped up on Thursday the 27th September, with Grey CEO, Paul Jackson, presenting the Group’s Vision 2020: “To be the best agency network on the continent by scale, geographic coverage, talent and client and award recognition by 2020”.

    “Through intense collaboration between the Grey Africa network agencies and a focus on culturally relevant creativity, we will continue our rapid growth trajectory across the region to achieve our pan-African ambitions.” These sentiments were echoed by special guest speakers, Nirvik Singh, Grey Group AMEA Chairman and CEO, who re-iterated Grey Global’s support for the region and Per Pedersen, Grey Group Global Creative Chairman, who believes it is Africa’s time to flex its creative muscle on a global stage.

    “Grey continues to scale across the continent, with coverage in 39 markets in Africa and the Middle East and majority equity ownership in 9 of the top markets,” says Jackson. At this year’s gathering, Phambili Africa welcomed a heavy weight delegation from Grey agencies across the region, including Ghana, Kenya, Mauritius, Malawi, Nigeria, Rwanda, Tanzania, Uganda, Zambia and Zimbabwe.

    “Phambili” is derived from IsiZulu, and means “to go forward”. It is time for Africa to reimagine a future filled with arts, technology, science and business innovations that are steeped in cultural aesthetic. The objective for the Phambili Africa conference was to future-focus the Grey network and ensure that it is set-up for these future opportunities. Over three days, we shared insights, best practice thinking and growth opportunities centered around the theme of using creativity to solve business problems.

    A number of external speakers also shared their views on Africa’s future opportunities, including guests from Uber, the NBA, GroupM, Kantar, AbInbev, DFX and Mereto.

    “Grey Worldwide operates with the mindset of a 100-year old start-up – hungry, ambitious, entrepreneurial and open to driving continual transformation. If we always operate in this way, we will continue to be recognised as one of the most progressive, pioneering creative companies in the world,” Jackson concluded.

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