Grey Advertising Singapore

Panadol Toughies - People Who Go To Great Pains For Others

Glaxo Smith Kline

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    Glaxo Smith Kline

    Panadol Toughies - People Who Go To Great Pains For Others Panadol Toughies - People Who Go To Great Pains For Others

    OVERVIEW

    Traditionally, consumers only recognise Panadol Extra to be effective against headaches. The product is effective for multiple tough body pains as well. Our task was to convince repertoire users who pre-select competitive brands to choose Panadol Extra for their pain occasions beyond just headaches. In a category that has low interest and is price-sensitive, we drove differentiation with emotional advertising, elevating the brand to a higher purpose.

  • Industry:
    Healthcare & Pharmaceuticals
  • Services:
    Strategy, Insights, Digital, Advertising, Multicultural
  • Channels:
  • Office:
    Singapore
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    LinkedIn
  • TOUGHIES – People who go to great pains for others. 5 lead markets, 5 heroes.

     

    We celebrated Toughies, globally.

    Through their engaging journeys and personal sacrifices to make a difference in society, we showcased their many types of tough pains to prove that Panadol Extra is not just for headaches. It’s for wherever it really hurts. 

     

    Africa

    Chukwudi - Empowering The Women Of Nigeria

    Indonesia

    Trisno - The Man Who Saved A Village

    Taiwan

    Chen Jun Lang - The Father To 2,000 Disadvantaged Children

    Arabia

    Jalal Bin Thaneya - The Man Who Walks For Those Who Can't

    Columbia

    Catalina Escobar - The Godmother Of Cartagena

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