Grey Advertising Singapore

Panadol Cold & Flu 'Tough Boss'

Glaxo Smith Kline

SingaporeOFFICES

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    Glaxo Smith Kline

    Panadol Cold & Flu 'Tough Boss' Panadol Cold & Flu 'Tough Boss'

    OVERVIEW

    Panadol Cold & Flu Extra is well known and trusted in the HK/TW market with strong efficacy perceptions which however leads consumers to perceiving that the variant may be harmful/unsafe due to it’s strength. Our task is to convince competitor users to choose Panadol Cold & Flu Extra whenever they suffer from cold & flu symptoms due to its superior efficacy yet gentleness on the body. 

  • Industry:
    Healthcare & Pharmaceuticals
  • Services:
    Insights, Advertising, Strategy
  • Channels:
  • Office:
    Singapore
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