Grey Advertising Singapore

Tic Tac Tracks

Ferrero Asia Limited

SingaporeOFFICES

  • Toggle Nav

    Singapore

    SingaporeSGP

    Ferrero Asia Limited

    Tic Tac Tracks Tic Tac Tracks

    OVERVIEW

    The brief was to conceive an activation campaign to create awareness as Tic Tac is launching in Indonesia for the first time. However, the key question to us was what Tic Tac can provide that sparks interest to the target audience to create a social movement.

     

    Our strategy to enter the Indonesia market was:

    1. To use ‘music’as the campaign theme for content marketing – as music is a universal language.

     

    1. Consumer activation was to encourage ‘content sharing’ as the key action, to reinforce Tic Tac’s proposition of ‘Share the Freshness’

     

    1. To tap on social media as the key channel, namely:
      • Facebook for engagement
      • YouTube for content source
      • #hashtaging on Twitter for amplification

     

    The grand winner gets to go on a Music Festival trip and runner-ups are rewarded with music-related prizes.

  • Industry:
    Food
  • Services:
    Digital
  • Channels:
  • Office:
    Singapore
  • Share:

    LinkedIn
  • View All Solutions

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Duracell Endless Energy Duracell Duracell Endless Energy View
  • Sentosa Sentosa Sentosa View
  • Panadol Children Glaxo Smith Kline Panadol Children View
  • Panadol Extra Glaxo Smith Kline Panadol Extra View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:singapore&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:singapore&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.3.235