Grey Advertising Singapore

Sentosa

Sentosa

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    SingaporeSGP

    Sentosa

    Sentosa Sentosa

    OVERVIEW

    The communication challenge was to resonate and re-engage Sentosa’s core audience by projecting a fresh, vibrant and dynamic image that would seduce this target with a powerful, relevant proposition to make them reconsider their choices and perceptions of an island they thought they knew everything about.

    Solution: Research with the target audience along with an in-depth analysis of the brand’s vision, history and communication unearthed its core DNA - Sentosa creates the opportunity to escape both as a local and a tourist. As a result, it creates the opportunity to have fun.

    This was distilled into the advertising proposition - The State of Fun, a creative concept played on the physical and emotional duality of Sentosa.

  • Industry:
    Travel, Tourism & Destination
  • Services:
    Advertising
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  • Office:
    Singapore
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