What’s a better way to stay relevant with our consumers than to BE relevant for them? A first for the brand in Southeast Asia, Sensodyne brings timely relevance to one of the most celebrated events in Indonesia – Ramadan. Working together with our regional and local clients, we launched 3 testimonial-based stories in Indonesia with a digital-first mindset focusing on social, digital video, display and programmatic.
Staying true to Sensodyne’s testimonial-based communications, the campaign #SensodyneRamadan relates to how teeth sensitivity sufferers relieve their ’ngilu’ or teeth sensitivity pain during their fasting period, also known as Iftar, with the brand. As they relieve their teeth sensitivity, the consumers relate to how Sensodyne plays a part in bonding family members closer together in this holy month. Taking it a step further, we foster engagements with our consumers with the call-to-action for them to submit their personal #SensodyneRamadan stories to stand a chance to win an array of prizes.