Bose was planning to execute a regional APAC campaign, to drive purchase for their latest range of bluetooth speakers – The Revolve and Revolve+. Historically, the APAC regions runs campaigns that cascade down from the global team. The content is not always relatable to regional consumers. Furthermore, materials developed by the global team are usually either highly aspirational (which drives only brand awareness) or highly tactical (which communicates product attributes well but may not be memorable).
Rave Reviews. A mix of reviews from official publications and everyday consumers, it’s always best to hear it from those who’ve heard it themselves.
We composed a catchy tune by stitching the various reviews together, singing praises of the products. Pairing it with pure animations, highlighting the beauty of the products’ design. The message was direct and simple, unique and interesting.
We are now also curating work for the Japanese and Chinese markets, with the same tunes but with localized reviewers. The flexibility of the creative idea allows for markets to easily pick up and run highly relatable campaigns.