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Sing Praise: Grey among the Top 10 Creative Agencies in SG

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    Sing Praise: Grey among the Top 10 Creative Agencies in SG

    Who are the most successful agencies in Singapore? In The Drum magazine's latest Creative Cities supplement, we profiled the city state's 10 most awarded shops as ranked by the most recent Big Won report.

    October 1, 2017

    With its 100-year anniversary this year, WPP-owned Grey Group operates under the banner ‘Famously Effective since 1917’. Its Singapore office works with the likes of Qatar Airways, Duracell and The British Council, and is led by Subbaraju Alluri, the area director and chief executive officer for Grey Group in Singapore and Thailand. With a multitude of specialists under one roof, Grey Group Singapore delivers integrated campaigns across marketing disciplines, including advertising, digital, shopper and experiential.

    To lead its creative department, the agency recently hired chief creative officer Tim Cheng from DDB China, where he held the same role for four years. Cheng believes that fostering creativity is about focusing on the agency’s people. “Every creative person is an individual who finds inspiration in different ways and needs to be enabled in different ways,” he says. “There isn’t a one-size-fits- all method to drive creativity, but sometimes, when very different creative minds come together, magic happens.”

    Grey Group Singapore claims to be “dedicated to delivering big ideas that accelerate brand potential and recently unveiled a new brand campaign for Hotels.com, comprised of a series of humorous short films around the theme of saving money and illustrating relatable travel episodes. “We have a flat creative structure here,” says Cheng. “Everyone from the interns to the chief executive all have an equal chance to contribute to an idea, and every day I am delightfully challenged and inspired by the team’s fresh points of view and unexpected creative solutions.”

    News

  • Presenting Danielle & Freddy - our Young Cannes Lions winners Danielle & Freddy - our Young Cannes Lions winners

    Our very own Danielle (Digital Art Director) and Freddy (Social Content Strategist) have been announced as winners of the 2018 Singapore Young Lions Competition - Digital category!

    Read
  • How Grey SG celebrates International Women's Day How Grey SG celebrates International Women's Day

    Grey Group Singapore’s employees recently contributed resources to the Start Shelter, a temporary refuge for women and children who are survivors of domestic violence. This initiative stemmed from a desire to help those in need during International Women’s Day. #DoingGood  

    Read
  • CARLES PUIG IS NEW ECD AT GREY GROUP SINGAPORE CARLES PUIG IS NEW ECD AT GREY GROUP SINGAPORE

    Grey Group Singapore has appointed Carles Puig as their Executive Creative Director. Working closely with Tim Cheng, Chief Creative Officer, Grey Group Singapore, he will be responsible for the creative output for all their key accounts and creative projects. 

    Read
  • GENERALI PICKS GREY GROUP AS CREATIVE AGENCY IN APAC GENERALI PICKS GREY GROUP AS CREATIVE AGENCY IN APAC

    The winning agency will handle branding for Indonesia and Vietnam initially, with an opportunity to expand to other countries in the future.

    Read
  • WHAT DOES GREY HOPE TO GET OUT OF HOSTING START-UPS? WHAT DOES GREY HOPE TO GET OUT OF HOSTING START-UPS?

    Grey Group Singapore has launched Grey Adventures, an initiative to host start-ups with complimentary skills such as data, marketing tech, e-commerce and creative tech within its local office space.

    Read
  • All Articles
  • Presenting Danielle & Freddy - our Young Cannes Lions winners Danielle & Freddy - our Young Cannes Lions winners View
  • How Grey SG celebrates International Women's Day How Grey SG celebrates International Womens Day View
  • CARLES PUIG IS NEW ECD AT GREY GROUP SINGAPORE CARLES PUIG IS NEW ECD AT GREY GROUP SINGAPORE View
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