Bansal joins Grey from Lowe Lintas India, where she was previously senior brand planning director. As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns.

During her time there, she was also instrumental in the development of content ecosystems, and co-creation with content houses, the agency said. Before Lowe Lintas, Bansal also held remits at PHD India and Grey Group India.