Famously Effective
Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.
LEADERSHIP
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Digital Our fully integrated digital team of more than 100 dedicated digital strategists, technologists, producers, developers, copywriters, art directors and account managers offers a complete set of digital capabilities. More than 85% of our clients use Grey for fully integrated work, including the NFL, Pringles, Ketel One, TNT, Marriott, Mike’s Hard Lemonade, Canon and CoverGirl. View All Digital Work -
Shopper Marketing
Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage, influencing the key visual, product claim & toolkit strategy development. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment.
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Advertising Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialty experts under one roof. We don't wait for our clients to tell us what services they want; we work together as a team to determine what they need. Call it integration, collaboration or teamwork - we simply call it the everyday practice of doing what's right. View All Advertising Work -
Activation
Grey's award-winning Activation team develops and produces Famously Effective integrated work for our clients by connecting brands to culture — people, places, trends, events and partners — in ways that capture the interest of consumers and spur them to action. Core practice areas include experiences, events, grassroots, promotions, strategic partnerships, influence, entertainment and celebrity programs. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, creative, digital, design and social teams to ensure flawless integration.
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