In Serbia, pates were always packaged in cans. Once you opened it, you had to eat it all. Patelina prepared a new polypropilene packaging – i.e. plastic with a lid, so you can close after use and store back in the fridge.
Use the opportunity to get people to talk about Patelina.
Tinder for the conversation was the teaser campaign, with a visual of the zipper and only a part of the copy visible („Open“.)
The reveal shows pate packaging with a zipper on it – a visual metaphor inviting people to open/enjoy/close it.