Grey Advertising Serbia

Open it. Taste it. Close it.

Neoplanta

SerbiaOFFICES

  • Toggle Nav

    Serbia

    SerbiaSRB

    Neoplanta

    Open it. Taste it. Close it. New Patelina Pack from 90g

    Case Study

  • CHALLENGE
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    In Serbia, pates were always packaged in cans. Once you opened it, you had to eat it all. Patelina prepared a new polypropilene packaging – i.e. plastic with a lid, so you can close after use and store back in the fridge.

  • Industry:
    Food
  • Services:
    Digital, Advertising, Media, Shopper Marketing
  • Channels:
    Video/TV, Print, Outdoor/OOH, Social Media, Online Media
  • Office:
    Serbia
  • Share:

    LinkedIn
  • THE CHALLENGE

    Introduce a revolutionary pate packaging

    THE SOLUTION

    Use the opportunity to get people to talk about Patelina.
    Tinder for the conversation was the teaser campaign, with a visual of the zipper and only a part of the copy visible („Open“.)
    The reveal shows pate packaging with a zipper on it – a visual metaphor inviting people to open/enjoy/close it.

    View All Solutions

    FAMOUSLY EFFECTIVE

    Patelina became a brand that’s talked about in the category that is never talked about

    10% YOY increase and #1 in Pate segment for Patelina!

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Ready for school? Đak sportska oprema Ready for school? Back To School Campaign View
  • Back To School Delta City Back To School Promoting Delta City as a fun place to be View
  • Samsung Tab S Event Samsung Samsung Tab S Event View
  • Samsung  K Zoom Event Samsung Samsung K Zoom Event View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:serbia&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:serbia&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    upload_max_filesize=300M10.0.1.174