People are afraid to take cash loans from the bank. That’s why is very important to create a very straight and clear communication so our clients can understand that ‘what you see is what you get’.
Be distinctive among more than 30 banks in Serbian market – in terms of product offer and in terms of communication. Non-clear brief and product description
People don’t believe in bank offers – they believe that banks are giving one cost to their clients, but actually there are more costs due to loan approval, processing loan etc. which is higher than communicated.
Give consumers a chance to really see for themselves that Eurobank don’t have hidden costs, it really is what you see.