Grey Advertising Serbia

Take 100 return 110 thousand

Eurobank

SerbiaOFFICES

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    Serbia

    SerbiaSRB

    Eurobank

    Take 100 return 110 thousand Campaign for cash and refinancing credit

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    People are afraid to take cash loans from the bank. That’s why is very important to create a very straight and clear communication so our clients can understand that ‘what you see is what you get’.

  • Industry:
    Financial Services
  • Services:
    Digital, Advertising, Media
  • Channels:
    Video/TV, Print, Website, Online Media, Social Media
  • Office:
    Serbia
  • Share:

    LinkedIn
  • THE CHALLENGE

    Be distinctive among more than 30 banks in Serbian market – in terms of product offer and in terms of communication. Non-clear brief and product description

    THE REALIZATION

    People don’t believe in bank offers – they believe that banks are giving one cost to their clients, but actually there are more costs due to loan approval, processing loan etc. which is higher than communicated.

    THE SOLUTION

    Give consumers a chance to really see for themselves that Eurobank don’t have hidden costs, it really is what you see.

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