We’re not a traditional network. We are networked. Rather than being a loose collection of agencies who happen to share the same logo, we operate as one business across multiple locations. This means that not only is the work ‘Famously Effective’, but so is the delivery and operation. Our Famously Effective work aims to impact popular culture and amplify that impact across many channels, hitting national headlines, making the evening news and entering everyday conversation. More importantly, it delivers a great return on investment, driving commercial success for our clients’ businesses.
DIGITAL Our fully integrated digital team of more than 100 dedicated digital strategist, technologists, producers, developers, copywriters, art directors and account managers offers a complete set of digital capabilities. More than 85% of our clients use Grey for fully integrated work. View All Digital Work
- ACTIVATION Grey’s award-winning Activation team develops and produces Famously Effective integrated work for our clients by connecting brands to culture – people, places, trends, events and partners- in ways that capture the interest of consumers and spur them to action. Core practice areas include experience, events, grassroots, promotions, strategic partnerships, and influence, entertainment and celebrity programs. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, creative, digital, design and social teams to ensure flawless integration. View All Activation Work
PUBLIC RELATIONS Grey’s innovative approach to PR is our unparalleled secret weapon. One of the only marketing communications organizations with a full-service public relations team embedded directly within the agency, PR plays a vital role in our collective drive to create Famously Effective work. PR works closely with the Activation team to assure that creative, planning, account/business management and digital all serve to amplify our marketing campaigns with media relations, promotions, experiential elements, entertainment marketing and partnerships. View all PR Work
- MEDIA Grey offers a full range of media planning and buying, channel strategy and digital strategy. We bring a rigorously meticulous approach to all media practice, with media planners and brand planners working together as a team in close collaboration with creative and account management. Our personalized service coupled with strong media and activation plan development, execution and maintenance has proven especially successful for smaller clients looking to punch above their weight in the marketplace. View All Media Work
SHOPPER MARKETING Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage, influence the key visual, product claim & toolkit strategy development. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing conception, creative development and fulfillment. View All Shopper Marketing Work
- ADVERTISING Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated tighter, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want; we work tighter as a team to determine what they need. Call it integration, collaboration or teamwork – we simple call it the everyday practice of doing what’s right. View All Advertising Work