Grey Latam: 19 Lions in Cannes 2016 Grey Latam: 19 Lions in Cannes 2016
12 campaigns from 5 countries won 19 Lions in traditional and non-traditional categories.
July 15, 2016
Grey Latin America recently conducted an analysis of its performance at Cannes Lions International Festival of Creativity 2016, concluding that the network's business strategy, focused in optimizing the quality of their creative product, has been highly successful.
The Latin American network stood out at the Festival, taking home 19 Lions for 12 different campaigns and 39 shortlists for the 7 participating offices. In one of the Festival's most competitive years, Grey Latin America won in traditional categories, like Radio, Print and OOH, as well as in the Festival's newest disciplines, such as Cyber, Creative Data and Mobile.