Shopper marketing grabs consumers’ attention Shopper marketing grabs consumers’ attention
Times call for new, innovative approaches that transform shoppers into
By Mario Belaval Díaz | July 30, 2014
Traditional marketing strategies such as in-store displays still have their place in an industry radically transformed by the power of retailers, advances in technology, brand competition and consumers who are more empowered. However, times call for new and innovative approaches to engage shoppers' attention to both brand and value, among all the clutter, and transform them from shoppers into consumers.
"The bottom line is you may not be sure if that digital or TV spot is being watched, but I can tell you, at least in the case of retailers such as Wal- Mart, you get some 60 million visits a week, where you have the opportunity to make people notice your product," said John Lampertius, global chief executive officer at Grey Advertising, at an interview in the Puerto Rico offices of Grey San Juan. "What we call shopper marketing, precisely takes advantage of the opportunities of those same shifts in the industry."