Founded in New York City in 1917, Grey is known for creating famously effective work. Grey Puerto Rico is part of Grey Latin America, a regional network with more than 1,000 employees in a 13 country network, engaging people with ideas so memorable and iconic, they build business for our clients while becoming part of pop culture. We believe that great creativity has the power to pass the test of time, and give people something to talk about for years to come.
Digital Our fully integrated digital team of more than 180 dedicated digital strategists, technologists, producers, developers, copywriters, art directors and account managers offers a complete set of digital capabilities. More than 85% of our clients use Grey for fully integrated work, including GSK and CoverGirl. View All Work
- Shopper Marketing Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage,influencing the key visual, product claim & toolkit strategy development. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment. View All Work
Activation Grey's award-winning Activation team develops and produces Famously Effective work for our clients by connecting brands to culture – people, places, trends, events and partners – in ways that capture the interest of consumers and spur them to action. Core practice areas include integrated program development and management; experiential, events and grassroots marketing; strategic partnerships; promotions; influencers, entertainment and celebrity programs; and branded content. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, planning, creative, digital, design and social teams to ensure flawless integration. View All Work
- Advertising Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want; we work together as a team to determine what they need. Call it integration, collaboration or teamwork — we simply call it the everyday practice of doing what’s right. View All Work
Public Relations Grey's innovative approach to PR is our unparalleled secret weapon. As one of the only marketing communications organizations with a full-service public relations group embedded directly within the agency, PR plays a vital role during creative and activation development and helps bring the “famous” to Grey’s Famously Effective work. With strong media relations across consumer and trade, and success from broadcast to bloggers, the PR team works hand in hand with Activation to amplify influencer, promotional and experiential programsin close coordination with account, planning, digital, social and production. Grey PR ensures that our clients’ people, campaigns, brands and products are in the conversation with strategic earned media plans that deliver powerful ROI. View All Work