Grey Advertising Philippines

A Lullaby of Love: Downy PH Bags Silver PANAta Award

PhilippinesOFFICES

  • Toggle Nav

    Philippines

    PhilippinesPHI

    A Lullaby of Love: Downy PH Bags Silver PANAta Award Downy PH Bags Silver PANAta Award

    Makati, Philippines May 25, 2015 – Campaigns and Grey and Downy Philippines bagged Silver for Brand – Single Medium – Digital and Mobile at the recently concluded PANAta Marketing Effectiveness Awards held at the Grand Ballroom of the Hotel Intercontinental Manila.

    May 27, 2015

    While other advertisers took to happy moms and chubby kids for their Mother’s Day campaign, Downy Philippines and their creative team from Campaigns and Grey opted to tackle a poignant reality between a mother and a child: how love comes full circle with a mother’s aging.

    The 60-seconder Mother’s Day digital material entitled A Lullaby of Love: Downy says “Thank You, Mom!” was uploaded on Downy Philippines Youtube page and was able to garner nearly a million views from the first week. The material has since been adapted and aired in different parts of Asia, as well as in North America.

    The PANAta Awards recognizes advertising and marketing efforts of brands that highlight Filipino values, going beyond “Truth in Advertising” and contributing to business building. Entries are judged on four criteria: business challenge and objectives for 20 points, big idea for 20 points, execution for 20 points and business results for 40 points.

    News

  • Press Release

    ON-THE-GO PANTS

    A fashion solution for chronic catheter wearers who want their social lives back — especially this Christmas season.

    Read
  • Press Release

    Downy PH Team Wins 2015 ABBA Awards

    And the highest ABBA Awards goes to… P&G and Campaigns & Grey’s Downy Team.

    Read
  • Press Release

    Campaign Brief Asia’s Creative Rankings 2014

    Grey Group was recognised as one of Asia’s Most Awarded Network 2014, and six Grey offices were also listed in The Hottest Agencies in Asia list. - Grey Group Singapore - Grey Mumbai - Grey Beijing - Grey Group Indonesia - Grey Group Bangladesh - Campaigns & Grey

    Read
  • Press Release

    Campaigns & Grey's “Inakup, Arekup” Wins Silver Araw Award

    Campaigns & Grey bagged a silver award for the TV spot entitled “Inakup, Arekup”, produced for the Philippine Department of Health (DOH), during the 2014 Araw Values Advertising Awards held at last November 20 at the ABS CBN Dolphy Theater. The 45-seconder entry won under the category “Advocacy Communications: Reverence for Family Unit or Marriage or Responsible Parenthood.”

    Read
  • Press Release

    Felcris Centrale Awards Creative Mandate to Campaigns & Grey

    With the initial pitch requesting only for below-the-line advertising and digital, Campaigns & Grey were delighted to be awarded a larger creative mandate for Felcris Centrale. This covers not only below-the-line advertising and digital but includes above-the-line advertising (ATL) and out of home advertising (OOH).

    Read
  • All Articles
  • Press Release ON-THE-GO PANTS View
  • Press Release Downy PH Team Wins 2015 ABBA Awards View
  • Press Release Campaign Brief Asia’s Creative Rankings 2014 View
  • Press Release Campaigns & Grey's “Inakup, Arekup” Wins Silver Araw Award View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:philippines&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:philippines&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174