Enhance Panadol’s emotional cues.
Panadol True Hero, an activation built on real life caregivers known for alleviating other pain without expecting anything in return, just like Panadol.
Over 2.6 million views generated on YouTube for the 2 viral videos. Affinity towards Panadol rose by 23%, recommendations increased by 14% and brand identification as a caregiver grew by 16%. Lastly the activation resulted in 20% increase in the brand being perceived as empathetic.