Grey Advertising MENA

Panadol True Hero

Panadol

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    Panadol

    Panadol True Hero Panadol True Hero

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Enhance Panadol’s emotional cues.

  • Services:
    Digital
  • Office:
    Dubai
  • Share:

    LinkedIn
  • THE CHALLENGE

    Dial up the “caring” aspect of the brand across the region.

    THE REALIZATION

    Look beyond traditional marketing for the message to be believable and credible.

    THE SOLUTION

    Panadol True Hero, an activation built on real life caregivers known for alleviating other pain without expecting anything in return, just like Panadol.

    FAMOUSLY EFFECTIVE

    Over 2.6 million views generated on YouTube for the 2 viral videos. Affinity towards Panadol rose by 23%, recommendations increased by 14% and brand identification as a caregiver grew by 16%. Lastly the activation resulted in 20% increase in the brand being perceived as empathetic.  

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